Creative Direction + Branding Specialist
 

THE RED ROAD FOUNDATION

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Introduction

The Red Road Foundation aims to foster Cambodian youth to become the future humanitarian leaders of the country by empowering them to realize their full potential through all necessary skills, healing, tools, and resources. The foundation's vision is to create a sanctuary within a village community where they can educate, employ, and share trade skills with local villagers and create a communal environment. Bringing awareness and empowering their students to make a stance in the face of the sex industry, poverty, and extreme abuse. The Red Road Foundation children will be educated in a safe place to heal, and the community will benefit from a school and self-sustaining farm that will bring nutrition and trade skills to all. 

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Brand Development

The Red Road Foundation's name comes from a spiritual teaching that represents a virtuous path of living. Inspired by Native American spiritual beliefs, the red road represents “walking in balance.” It is a way of doing with reverence – of walking strong yet softly toward truth, peace, and harmony.

 

 

Brand Development & Design | Product Label Design | Print Materials

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