The Project:

C. Jane started with one simple idea. What if CBD felt less clinical and more like your cool older sister handing you exactly what you need? A little calm. A little clarity. A little spark. From there, we built a brand that feels like the it girl at summer camp, the best friend who always shows up, and the girl next door who quietly steals the spotlight.

We worked with the C. Jane team to shape the entire brand. Naming, voice, packaging, and point-of-sale. Every detail was created to feel playful, confident, and easy to connect with.

C. Jane is more than a wellness brand. It is for women who want to feel good and live fully without asking for permission.