OBJECTIVE

Stella Jeans is an ice cream brand rooted in simple ingredients, nostalgic flavors, and everyday indulgence. Named after the founder’s beloved dog, Stella, the brand carries a sense of warmth, personality, and familiarity from the very start.

In its early stages, the business existed as an idea without a defined identity. It needed a name, a clear direction, and a visual language that could bring the concept to life.

We partnered to develop the brand from the ground up, creating the name, brand concept, and identity system. The result is a brand that feels playful, inviting, and thoughtfully crafted with room to grow.

BRAND DIRECTION

The brand direction for Stella Jeans was rooted in the balance between familiarity and discovery. With classic flavors as the foundation and globally inspired offerings rotating seasonally, the visual language needed to feel both grounded and expressive.

Color, typography, and supporting elements were designed to reflect warmth, approachability, and a sense of movement. Subtle nods to global influence are layered throughout, creating a brand that feels dynamic without losing its sense of ease.

The result is a visual identity that feels inviting, memorable, and full of character. Something that draws people in while leaving room for exploration.

BRAND STORY

Stella Jeans is built on the idea that great food is meant to be shared. Rooted in the same philosophy as its sister company, Pop Pie Co., the brand was created to bring people together through simple, well made offerings and a strong sense of community.

At the heart of Stella Jeans is a balance of familiarity and discovery. Classic flavors anchor the experience, while seasonal offerings introduce globally inspired ingredients and unexpected combinations that shift with time and place.

Named after the founder’s beloved dog, Stella, the brand carries a sense of warmth, personality, and connection. It is welcoming, a little playful, and grounded in the belief that the best experiences are the ones shared with others.