The Project:

The client came to us with an idea and a budget. Homecoming Feed formulates its feed ingredients based on the type of work the animal does, as opposed to the breed of animal.

The rest was truly in our hands. We went to work designing the brand identity, package design, print ads, and point-of-sale display design. The brand aesthetic took many turns until we landed on the clean and differentiating look of the final packaging.

Homecoming Feed is the first sustainable feed brand designed specifically for America’s working animals and the generation who own them.