Shifting Tides
PROJECT TYPE:
Website Design + Brand Strategy
OBJECTIVE
Shifting Tides is an Oregon Coast based education and experience collective founded by marine biologist and seaweed farmer Alanna Kieffer. Through guided foraging, workshops, and storytelling, her work helps people build a deeper connection to coastal ecosystems through sustainable practice and ecological awareness.
As the business evolved, the brand and website no longer reflected the depth or clarity of her work. What once supported a range of offerings needed to mature into something more focused and intentional.
We partnered with Alanna to refresh the brand identity and redesign her Squarespace website, creating a digital experience that feels calm, intuitive, and grounded while clearly communicating her offerings.
BRAND DIRECTION
The brand direction was shaped through a deep alignment with the rhythms of the coast and the immersive nature of the experiences themselves. Rooted in education, exploration, and a genuine connection to place, the visual language reflects the raw beauty of the intertidal world. Textures feel natural and unpolished, colors pull from sea, stone, and sky, and the overall tone invites curiosity, presence, and a sense of discovery. It is a brand that feels both grounded and expansive, designed to draw people in and hold their attention a little longer
BRAND STORY
Founded by marine biologist Alanna Kieffer, Shifting Tides is built on a foundation of scientific knowledge shaped by years in the field. Her work moves beyond observation, translating complex coastal ecosystems into experiences that feel immediate, tangible, and deeply engaging. The brand reflects that intention, grounded in expertise, but designed to feel approachable, human, and quietly transformative.
OUR ROLE
• Website Redesign
• Brand Identity
• Brand Guidelines
• Logo Variations
• Brand Elements
• Typography System
• Merchandise Design
