Kopia
PROJECT TYPE:
Brand Launch Strategy
Marketing Design
OBJECTIVE
Kopia is a European baby formula brand founded on a simple but powerful mission: to create food that nourishes both people and the planet.
As a new to launch brand, Kopia needed a clear and cohesive visual direction to support its entry into a highly competitive and trust driven market. The goal was to establish an aesthetic that felt modern, credible, and aligned with its values from day one.
We partnered to develop the overall creative direction, leading art direction across photography, content, and the brand’s launch campaign to ensure a consistent and compelling presence across all touchpoints.
BRAND STORY
Kopia was founded on the belief that early nourishment should support both human health and the future of the planet. Rooted in European standards and a thoughtful approach to sourcing, the brand reflects a commitment to quality, transparency, and care from the very beginning.
Built for modern families, Kopia balances science and simplicity. It brings together trusted nutritional foundations with a broader awareness of environmental impact, creating a product that feels both responsible and reassuring.
The brand reflects that intention. Clean, calm, and considered, designed to build trust while supporting the everyday realities of feeding and caring for a growing family.
BRAND DIRECTION
The brand direction was shaped through a deep alignment with the rhythms of the coast and the immersive nature of the experiences themselves. Rooted in education, exploration, and a genuine connection to place, the visual language reflects the raw beauty of the intertidal world. Textures feel natural and unpolished, colors pull from sea, stone, and sky, and the overall tone invites curiosity, presence, and a sense of discovery. It is a brand that feels both grounded and expansive, designed to draw people in and hold their attention a little longer
OUR ROLE
• Brand Strategy
• Art Direction
• Marketing Design
• Brand Elements
• Package Design
